Find your true north in open water

Transitioning from pool swimming to open water can be a disorientating experience. Our level of confidence drops the moment we hit that endless body of water, and everything we knew and practised before becomes questionable. We were used to following a black line and swimming between lane ropes, and we were 100% sure that the […]
Coach, Swimmer, Legend: A conversation with Jose Luis Larrosa

We sit down with a true legend in the world of open water swimming, Jose Luis Larrosa. A seasoned long-distance swimmer, dedicated coach. Jose Luis brings a wealth of experience and passion to the water. Join us as we unravel the currents of his swimming career, delve into the philosophy of coaching, and explore the […]
The Crucial Role of Marketing in Sports Event Success

In today’s competitive landscape, the importance of effective marketing for sports events cannot be overstated. Whether it’s a local marathon, a regional tennis tournament, or an international swimming competition like those in the Global Swim Series (GSS), strategic marketing is pivotal to the event’s success. It not only boosts participation rates but also enhances the […]